Marketing Strategist Manager

A large financial Service Company based in Johannesburg seeks a Marketing Strategist Manager with:

 

Minimum Requirements

  • BA Marketing Management degree – essential
  • Minimum 7 years marketing communications experience – in an operational, service-oriented business
  • Minimum 5 years’ experience in direct management of agencies

 

Role Purpose:

Fundamental to the role is building a strong relationship with internal stakeholders to drive company value propositions and member targets across all customer segments.

Responsibilities:

  • Establish and maintain the overall marketing communications campaign calendar and provide quarterly overviews of all activity to relevant business units i.e. eB Shop, Travel, Partners etc.
  • Provide guidelines and best practice to the portfolio marketing managers in terms of the individual marketing communication calendars.
  • Collaborate with key internal business units to get input and alignment behind strategies
  • Responsible for execution of brand communications style guidelines to ensure brand consistency working closely with the company UX team.
  • Lead end-to-end delivery of a variety of marketing comms projects that that are the responsibility of the marketing communications team.
  • Responsible for setting the yearly and quarterly marketing and communication strategy and plans for the company brand in conjunction with the Head of Marketing.
  • Responsible for all ATL & BTL communication activities related to the company brand in conjunction with the GROUP Online team.
  • Responsible for all relationships with any of company’s agencies and suppliers related to marketing.
  • Responsible for the end to end running of all marketing campaigns.
  • Assist the Head of Marketing with the management and financial planning of the marketing budget.
  • Internal Communications Management – Responsible for the creation and implementation of multiple forms of communication activities and programs within company by devising strategies and producing content to help align the organization’s goals with employee engagement.
  • Guide the marketing communications team on the launch of any new product launches i.e. execution of campaigns related to specific target segments related to target market, key messaging and campaign dynamics specific to the segment.
  • Feed insights from the market to the marketing/product teams which they use to come up with the products/services and propositions that will work for the company business.
  • Drive the company Corporate Comms PR strategy in the media
  • Maintain good relationships with the media to drive the desired company positioning while integrating and leveraging off GROUP’s media relationships and opportunities.
  • Manage daily PR tasks, including partner and brand mentions, monthly and quarterly publicity reports etc.
  • Identify PR opportunities for new product launches, thought leadership and innovation etc. and track efficiency of these activities.

 

For more information please contact Bella 011 234 7679, alternatively email your updated CV to Bella@esmartgroup.co.za

 

If you do not receive a response within 2 weeks please consider your application declined.

 

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